During the Analysis phase, we're looking for basic information about the company or organization. What is their core mission? What are their products and services? Who are their customers? What is their corporate look and feel, including color pallet, logo and any well-defined design elements.

The launch or refresh of a web site is a great opportunity to evaluate not only how the web site needs to integrate with the sales, marketing and communication strategies of the company, but a time to incorporate any new strategies or messaging elements.

Once we understand the company and gather existing resources, we are in a position to mock up a new web site look and feel. Our strategy is to find an existing template that is as close as possible to what the final site will look like so the time consuming and costly customization process can be minimized.

The analysis process usually creates a list of new content that needs to be created and existing content that needs to be edited or updated. It may also trigger the need for additional resources like photos or illustrations to be sourced to support the overall project.

When the analysis process is completed we move to the Design stage.